Designing packaging for UK customers

Local relevance is about clarity, not just spelling.

Make labels easy to navigate

Prioritise what customers need to know, from ingredients and usage to quantity and care. Category-specific legal labelling requirements vary and should be checked by the responsible brand.

Use dimensions consistently

For custom quotations, state whether dimensions refer to the inside or outside of the pack. Millimetres and clear tolerances make conversations more efficient.

Be specific about sustainability

Avoid broad environmental claims without evidence. If recycled content, certification or recyclability matter, request material-specific documentation and consider local collection and recycling realities.

Build trust with practical details

Clear contact routes, realistic delivery conversations and product-specific guidance help customers make an informed decision. Do not promise lead times or certifications before they are verified.