The right details make the right design possible.
Start with the product, not the artwork
Record exactly what will go inside the pack. Include the product dimensions, weight, number of items, how it is packed and how it will be displayed or delivered. These decisions influence the structure long before colour or typography.
Describe the journey
A carton that sits on a shelf has different priorities from a mailer that travels through a courier network. Tell your supplier whether the pack will be assembled by hand, packed on a line, stacked in storage or shipped individually.
Set out the visual priorities
Provide your logo, brand colours, preferred typefaces and any artwork files you already own. Flag finishes such as foil, embossing or a soft-touch treatment as preferences rather than mandatory choices until the structure and budget are confirmed.
Share quantities and practical constraints
An approximate quantity, desired delivery window and destination help your supplier propose a realistic production method. If the specifications are flexible, say so. That flexibility can unlock more efficient structures.
Packaging needs differ by product and industry. Technical, legal and environmental claims should be confirmed against your own materials, intended market and supplier documentation.